06 February, 2010

Backlog 4: S. P. Jain Effect

I am left with an option to look abroad, which once again wasn’t something I was able to connect myself with. I started looking out for programmes for experienced candidates and came across the famous ones like those offered by ISB, IIM, XLRI and not-so-famous one of S. P. Jain. But it was when I did my own research and findings on what each one of these institutes offer, I realized the uniqueness of S.P. Jain (SPJIMR). The unique programmes like Gita Shibir, DOCC and Economic Times quizzes (I am not getting into what they really are) made me really connect myself to what it was offering. There is a whole lot of value being put on integrity, social causes and value based learning. In short, what it was offering me was Education.

Unlike other institutes, SPJIMR never believed in marketing or making itself visible. This goes back to the kind of values Bhawans offers since its start. The college believes in ‘Action speaks louder than words’ motto and it works. When I meet senior industry officials, things that first come to their mind about SPJIMR is integrity, honesty, value etc. and it means huge in today's world. Marketing is more of a western culture and this institute offers education in Indian terms.
I knew this was the end of my pursuit. I knew where I need to head and when that is clear, how to do it is no longer a question. You just end up finding the path.

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